So, who are you?

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Less friction. More ‘aha!’ 😲

AI-powered designer

building B2C products & experiences.

Scaling the Fluidra pool app to support over 1M+ connected users.
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Building design systems & automating design workflows with Claude MCP.

B2C UX  |  Design Systems  |   AI  |   Automation

Let's Connect

My problem solving process

Discover

Research, explore & define

Design

Shape ideas into experiences

Collaboration

Align, collaborate & deliver

Prototype & Ship

From idea to impact

Consumer IoT App Design

Product Designer @ Fluidra NA

  1. Rebuilt Fluidra's legacy pool app into a scalable, multi-device IoT ecosystem.
  2. Raised SUS from 61 to 84 and cut task completion time by 32%.
  3. Shipped to 1M+ active users with 18% YoY growth in connected device adoption.
View Case Study
Word Count: 671 | Read Time: 3 mins 40 secs

Reimagining Design Systems with AI

Product Designer @ Fluidra NA

  1. Architected Fluidra's global design system from the ground up.
  2. Built a 3-tier token structure connected directly to GitHub via Figma Code Connect.
  3. Reduced design to development handoff time by 45% and integrated Claude AI to accelerate component generation at scale.
View Case Study
Word Count: 1138 | Read Time: 7 mins 36 secs

I transform brands

whether it's a digital product or a creative strategy, I bring ideas to life and uncover what’s been hiding in plain sight.

Reach out

If you want to chat, play soccer, or grab a drink and talk about design,. don't hesitate to shoot a message.

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